On the afternoon of April 16, 2026, a delegation led by Lu Cheng, the 10th Chairman of the China Horological Association, along with Vice Chairman Ren Jianping and Secretary-General Li Huiting, visited Shishi Xinjia Electronics Co., Ltd. to conduct an inspection and gain a deeper understanding of the company's current development, production and operation, and technological innovation. Chairman Li Ping and others from the company accompanied the delegation throughout the visit and warmly received them.   During the inspection, Chairman Li Ping and others first warmly welcomed the leaders from the China Horological Association and provided a detailed introduction to Shishi Xinjia Electronics Co., Ltd.'s development history, main business layout, production process advantages, product research and development innovation, and market expansion. Subsequently, the delegation visited the company's production workshop, R&D center, product display area, and other core areas, carefully examining the product production process, quality control system, and new product development achievements. They listened attentively to the company's report on its work in the research and development, manufacturing, and brand building of watches and related electronic products, gaining a comprehensive understanding of the company's achievements and development opportunities in the industry. Chairman Lü Cheng fully affirmed the achievements of Shishi Xinjia Electronics Co., Ltd., which has been deeply involved in the watch and electronics industry for nearly 30 years, adhering to technological innovation, strictly controlling product quality, and steadily advancing its market layout. He stated that the China Horological Association (CHA) is committed to building an industry exchange platform, promoting collaborative development and innovation among industry enterprises, and will continue to focus on the development needs of enterprises, actively playing a bridging role, and providing support and assistance to enterprises in areas such as industry policy interpretation, technology resource matching, international standards, national standards, industry standards formulation, and brand influence enhancement.   Both sides also conducted in-depth exchanges and discussions on current trends in the watch and clock industry, changes in market consumption demand, enterprise technological innovation directions, and paths for industrial transformation and upgrading. Vice Chairman Ren Jianping and Secretary-General Li Huiting, based on the actual development of the industry, offered targeted opinions and suggestions on optimizing production management, strengthening core competitiveness, and expanding into niche markets. Chairmen Li Ping and others expressed their heartfelt gratitude to the CHA for its long-term care and guidance to enterprises. He stated that the guidance from the association leaders provided direction for the company's future development. The comp...

Embarking on a Cross-Border Gathering, Starting a New Journey Overseas   Fuzhou in March is vibrant with spring, brimming with business opportunities. From March 18th to 20th, 2026, the 6th China Cross-Border E-commerce Trade Fair was grandly opened at the Fuzhou Strait International Convention and Exhibition Center. As a "trendsetter in cross-border e-commerce," this exhibition attracted more than 3,000 enterprises and over 100,000 professional merchants from around the world. Shishi Xinjia Electronics Co., Ltd., with nearly 30 years of watchmaking experience, showcased its full range of products at the exhibition, leaving a significant mark on this grand cross-border e-commerce event, driven by its passion for exploring the global market.   Core Strength Forges Product Competitiveness   Entering the Xinjia Electronics booth, a dazzling array of watches is breathtaking. From technologically advanced and functional sports watches (equipped with cool lights and voice timekeeping functions) to simple and stylish quartz watches and multifunctional smartwatches, over 600 products were neatly arranged, fully demonstrating the company's strong R&D capabilities and exquisite manufacturing processes.   As a national high-tech enterprise, Xinjia Electronics has always regarded innovation as the core driving force for its development. The company boasts a professional R&D team, launching dozens of new products annually and holding 78 patents. At the booth, a smartwatch equipped with a health monitoring system particularly attracted attention. It not only features basic timekeeping functions but also monitors real-time health data such as heart rate, steps, and sleep quality. Data can be synchronized via Bluetooth connection to a mobile phone, a thoughtful design that won over many buyers. In addition, functional watches developed specifically for outdoor sports enthusiasts, such as thermometers and pedometers/calorie counters, also garnered attention for their accurate data monitoring and durable quality.   Besides its extensive product line, Xinjia Electronics' rigorous quality control is also key to winning customers. The company has passed ISO9001 international quality management system certification and the EU BSCI social responsibility audit. All products comply with EU RoHS standards and are exported to 78 countries and regions, including Europe, the Americas, Japan, South Korea, and Russia, with foreign trade accounting for over 70% of its total sales. At the exhibition, many overseas buyers expressed their intention to cooperate on the spot after learning about the product quality certification system in detail.   Precise Matching, Connecting Global Business Opportunities   Fuzhou, as a core hub city of the 21st Century Maritime Silk Road, boasts a dense international logistics network and over ten million overseas Chinese business resources, providing convenient channels for cross-border e-commerce enterp...

Today, the second phase of the 137th China Import and Export Fair (Canton Fair) commenced at the Guangzhou Pazhou Complex. Our company proudly showcased multiple new products at the event. ‌Booth Number:‌ Hall D, Zone 20.1, Booth A05-06Demonstrating the innovative strength of Chinese manufacturing to global buyers. ‌Corporate Strength & Product Highlights‌‌Deep Industry Expertise, Quality as the Priority‌Established in July 1997, Shishi City Xinjia Electronics Co., Ltd. owns a self-built garden-style industrial complex spanning over 30,000 square meters. For nearly three decades, we have been an industry leader specializing in the R&D, production, and sales of: Radio-controlled watches Smartwatches Electroluminescent sports watches Voice-activated timekeeping watches/clocks Electronic clocks Analog-digital combination watches Quartz watchesOur products are widely distributed across China and globally. ‌Warm Invitation‌We offer tailored consultation services for visiting clients, enabling flexible customization to empower global brands.‌ODM/OEM One-Stop Solutions:‌Full-process customization from product design, mold development, to mass production and delivery. We assist with visa invitation letters and assign dedicated representatives for product demonstrations and technical consultations. We look forward to deepening collaborations with global partners to explore new frontiers in the timekeeping industry.

Encounter Baogai" College Study Tour Held at Xinja Electronics in Shishi City, Local College Students Visit On December 6, 2024, Xinja Electronics Co., Ltd. in Shishi City proudly hosted a college study tour titled "Encounter Baogai." The event attracted active participation from local college students in Shishi City, providing them with a rare opportunity for practical experience.   At the beginning of the event, the students were warmly received by the staff of Xinja Electronics. The company's employees introduced the company's development history, core products, and the technological innovations involved in research and production processes. The students actively asked questions and engaged in in-depth discussions and interactions with the staff. Subsequently, the students visited the company's production workshops. The tidy and orderly workshops showcased the company's advanced production equipment and the meticulous production processes. The staff explained the manufacturing process in detail and demonstrated the quality control procedures, highlighting Xinja Electronics' commitment to quality and relentless efforts.   In addition, the students also visited the company's research and development center, gaining insights into the company's leading position in technological innovation. The staff introduced the latest research and development achievements and technological applications, inspiring the students' interest and enthusiasm for technological innovation. The students expressed that through this visit, they gained a more intuitive understanding of the operation of the electronics industry and recognized the importance of technological innovation for the company's development. The "Encounter Baogai" college study tour not only provided local college students in Shishi City with an opportunity to experience the practical operation of enterprises firsthand but also served as a platform for practical exchanges with the company. Through the visit, the students gained knowledge about advanced production technology and technological innovation, broadening their horizons.   For Xinjia Electronics Co., Ltd., hosting this study tour is a manifestation of the company's social responsibility and a beneficial attempt to cultivate and attract talents of the new generation. The company will continue to be dedicated to innovation and development, contributing to the progress of the industry, closely cooperating with colleges and injecting new momentum into the industrial development of Shishi City. The event concluded successfully, leaving a deep impression on the students, who expressed their gratitude for the practical experience and opportunities provided by Xinja Electronics. It is believed that this study tour will have a positive impact on the students' career development and further promote the close relationship between colleges and enterprises shishi City.