On a sunny day, Shishi Xinjia Electronics Co., Ltd. held a tug-of-war competition to celebrate its anniversary. This competition was not only a warm review of the company's development history but also a perfect demonstration of team spirit and cohesion.   On the day of the competition, the company was bustling with activity, and employees were enthusiastic, actively participating in this unique tug-of-war. On the field, each participating team was ready, and the team members were all eager to compete, their eyes revealing their determination to win. With the referee's whistle, the competition officially began. The team members worked together, gripping the rope tightly, pushing off the ground, leaning back, and pulling with all their might. The atmosphere was tense and exciting, with cheers and shouts echoing throughout the company. Among the many participating teams, the women's team stood out. With unwavering perseverance and a spirit of teamwork, they fought hard on the field. Every pull, every act of perseverance, fully demonstrated their indomitable spirit. Ultimately, the women's team achieved outstanding results with their excellent performance, adding a vibrant touch to the company's anniversary celebration. The men's team was equally impressive, demonstrating formidable strength and teamwork on the field. The teams battled fiercely, pushing the competition to one climax after another. After several rounds of intense competition, the winners were finally determined. Company leaders presented banners to the winning teams, highly praising and recognizing their outstanding performance. This tug-of-war competition was not only a contest of strength but also a demonstration of team spirit. During the competition, employees supported and encouraged each other, working together for the team's honor. Through this competition, everyone gained a deeper understanding of the power of unity and further strengthened team cohesion and centripetal force. Shishi Xinjia Electronics Co., Ltd. has always emphasized corporate culture building, providing employees with a platform for self-expression and interaction through various enriching activities. The successful holding of this anniversary tug-of-war competition not only enriched employees' leisure time but also stimulated their enthusiasm and creativity.   We believe that in the future, all employees of Shishi Xinjia Electronics Co., Ltd. will devote themselves to their work with greater enthusiasm, work together, and create even more brilliant achievements for the company's development!

From 1997 to 2026, twenty-nine years of trials and tribulations, twenty-nine years of glorious achievements.   Today, Shishi Xinjia Electronics celebrates its 29th anniversary. From its humble beginnings to becoming a mature enterprise deeply rooted in the watchmaking industry, every step of Xinjia's growth is inseparable from the joint efforts of all Xinjia colleagues, and even more so from the trust and support of customers, partners, and all sectors of society. Twenty-nine years of hard work, abundant fruits   Xinjia's business officially set sail in 1997. For twenty-nine years, we have focused on cultivating the watchmaking industry, from R&D to production, from the domestic market to global sales. Xinjia has always adhered to quality first, steadily moving forward, step by step forging its own path of growth. These 29 years of trials and tribulations are not only a gift from time to Xinjia, but also a badge of honor for the hard work of every Xinjia employee.   A journey together, grateful for your support   After 29 years of glorious history, our deepest gratitude is expressed.   Thank you to every Xinjia employee for dedicating your youth and hard work, your tireless dedication forming the powerful force propelling Xinjia forward; thank you to every partner for choosing and trusting us, allowing Xinjia to continuously cultivate its expertise and achieve steady and long-term growth in the industry; thank you to every friend who has accompanied us along the way, witnessing Xinjia's every step of growth.   Chasing Dreams for the Future, Embarking on a New Chapter   29 years is a milestone, but also a new starting point. Standing at this new starting point, Xinjia Electronics will continue to uphold its original aspirations, cultivate its expertise, forge ahead with determination, and, together with all partners, write an even more brilliant chapter.   Happy 29th Anniversary to Xinjia Electronics! May your business thrive and your future be bright!  

The 2026 Hong Kong Gifts & Premiums Fair was grandly held at the Hong Kong Convention and Exhibition Centre from April 27 to 30, gathering more than 4,100 exhibitors and over 47,000 professional buyers from over 35 countries and regions worldwide. Shishi Xinjia Electronics Co., Ltd. made a brilliant appearance with more than 600 timing products, becoming one of the highlights of the fair. Founded in 1997, Xinjia Electronics has been deeply engaged in the watch industry for nearly 30 years and has developed into a high-tech enterprise integrating R&D, production and sales. The company has led or participated in the formulation of a number of national and industry standards, and owns four independent brands including "XINJIA". Its products are exported to 78 countries and regions, with foreign trade sales accounting for over 90%. At this fair, Xinjia Electronics focused on launching a full range of new products such as XINJIA brand smart watches, cold light sports watches and voice time-telling watches. Among them, the smart health watch integrates functions such as heart rate, blood pressure, sleep monitoring and APP health management, supports Bluetooth connection and sports data analysis, and is widely favored by professional buyers. The cold light sports watch has night vision, waterproof and shockproof performance, suitable for a variety of outdoor scenarios. The voice time-telling watch serves the visually impaired with humanized design, demonstrating the brand's warmth. With the help of the fair platform, Xinjia Electronics has reached cooperation intentions with a number of international purchasers, further expanding its global market network. So far, the company has obtained 78 patents and 1 software copyright. In the future, it will continue to focus on the fields of smart wearables and health monitoring, and promote Chinese timing brands to the world. Looking forward to the future, Xinjia Electronics will adhere to the core philosophy of "Innovation, Quality, Service", increase R&D investment, deepen international layout, and strive to become a leading enterprise in the global timing field. 

On the afternoon of April 16, 2026, a delegation led by Lu Cheng, the 10th Chairman of the China Horological Association, along with Vice Chairman Ren Jianping and Secretary-General Li Huiting, visited Shishi Xinjia Electronics Co., Ltd. to conduct an inspection and gain a deeper understanding of the company's current development, production and operation, and technological innovation. Chairman Li Ping and others from the company accompanied the delegation throughout the visit and warmly received them.   During the inspection, Chairman Li Ping and others first warmly welcomed the leaders from the China Horological Association and provided a detailed introduction to Shishi Xinjia Electronics Co., Ltd.'s development history, main business layout, production process advantages, product research and development innovation, and market expansion. Subsequently, the delegation visited the company's production workshop, R&D center, product display area, and other core areas, carefully examining the product production process, quality control system, and new product development achievements. They listened attentively to the company's report on its work in the research and development, manufacturing, and brand building of watches and related electronic products, gaining a comprehensive understanding of the company's achievements and development opportunities in the industry. Chairman Lü Cheng fully affirmed the achievements of Shishi Xinjia Electronics Co., Ltd., which has been deeply involved in the watch and electronics industry for nearly 30 years, adhering to technological innovation, strictly controlling product quality, and steadily advancing its market layout. He stated that the China Horological Association (CHA) is committed to building an industry exchange platform, promoting collaborative development and innovation among industry enterprises, and will continue to focus on the development needs of enterprises, actively playing a bridging role, and providing support and assistance to enterprises in areas such as industry policy interpretation, technology resource matching, international standards, national standards, industry standards formulation, and brand influence enhancement.   Both sides also conducted in-depth exchanges and discussions on current trends in the watch and clock industry, changes in market consumption demand, enterprise technological innovation directions, and paths for industrial transformation and upgrading. Vice Chairman Ren Jianping and Secretary-General Li Huiting, based on the actual development of the industry, offered targeted opinions and suggestions on optimizing production management, strengthening core competitiveness, and expanding into niche markets. Chairmen Li Ping and others expressed their heartfelt gratitude to the CHA for its long-term care and guidance to enterprises. He stated that the guidance from the association leaders provided direction for the company's future development. The comp...