25 years experience, more than 600 styles,product cost performance, etc.                                                             


Shishi Xinjia Electronics Co., Ltd. was established in July 1997, with a construction area of over 30,000 square meters of garden-style standard factory located in Baogai Technology Industrial Zone, Shishi City, Fujian Province, China. It is a private enterprise integrated development, manufacture and trade of cold light sports watch, talking watch, calculator watch, electronic watch and electronic clock, analog digital watches, quartz watches, etc. The products are good selling in China, Europe and the United States, South America, Middle East, Japan, South Korea, Russia and other countries and regions.

Leading or participating in drawing up and amending a number of National standards and industry standards, the company  has become the member of  China Horologe Standardization Technical Committee. The strong technology, superior equipment and the perfect management has laid a solid foundation for providing high-quality products. Our main products “XINJIA” brand, “SINTE” brand and “SINKA” brand cold light sports watches are highly welcomed and trusted by customers around the world because of their fashionable design, the good waterproof capability, great timing accuracy and the stable high quality. Domestically, as early as in 2007 the company's brand “XINJIA” was honored the “Fujian Famous Brand” by Administration Bureau For Industry and Commerce of Fujian Province; And the brand was awarded as “Reputable Brand Recognized by Consumers”, “Credible Brand of 3.15 Protection of Consumers Rights and Interests”, and “Good Quality and Credibility Brand” by China Foundation of Consumer Protection. The products have all passed “CE” certification. By implementing green-purchase standard, and innovating the technology of production and strengthening scientific management, all the products were tested to be in conformity with the European RoHS directive.   The company has passed ISO9001:2000 International Quality Management System Certification in November 2002, and has successfully upgraded to the 2008 version in 2009.With the rapid development and growth, to fulfill effectively the social responsibility, the company has passed social responsibility audit of EU BSCI and has successfully obtained a good achievement in August 2012, and pass the re-audit in August 2015. Now the company has become a member unit of The China Quality Inspection Association and Fujian Quality Association. It is also the director unit of Horologe Association of China, Shishi Quality & Technology Supervision Association and Fujian Quality & Technology Supervision. Furthermore, the company was elected as the vice president unit of Horologe Association of Fujian.


“Exploit Markets by Quality, Make Friends sincerely in Prestige; Produce XINJIA Excellent products, Exploit World Famous Brand” is the continual management aim of XINJIA company. “Innovate, Exploit, Compete, and Struggle” is XINJIA Company's eternal enterprising spirit. Welcome all the domestic  and foreign customers to visit us. Let's grow and develop together.

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